Alchemy Business Development (Pty) Ltd started trading in April 2013 as a Beauty Marketing and Distribution Company and is the brainchild of Karen Laubscher, a long serving professional of the South African beauty industry. An opportunity existed to introduce and represent new brands into the South African market in response to both retailer and consumer demand for superior service and newness.
Karen is supported by Meghan Cummins as Head of Marketing. Meghan is a trained beauty therapist with experience in South Africa and the UK. Her salon, retail, training and marketing knowledge keeps her a step ahead in the cosmetic industry.
The Mosaic Manufacturing infrastructure supports the back end of Alchemy regarding logistics and distribution.
This operation is run off of a Syspro platform and EDI is enabled with key customers. The current model allows for direct to store deliveries as well as central warehousing.
Alchemy is a Level 4 BBEEE contributor.
About Alchemy Business Development
Karen was the Marketing and Sales Director of Indigo Brands, subsidiary of JSE listed AVI.
She spent some twenty five years in the business with numerous brand successes and new product launches to her name: Yardley, Lentheric, Monteil and successfully launching and managing licensed brands Rimmel, adidas, Sally Hansen, Barbie, Nailene, as well as Coty’s portfolio of celebrity fragrances Lady Gaga, Kate Moss, Béyonce and David Beckham as well as Guess fragrances.
Karen’s career took her to Woolworths in a retail buying capacity and she also enjoyed a period in direct sales with Avroy Shlain Cosmetics.
In addition to being a trained skincare therapist, Meghan has over 12 experience in the beauty industry. She has worked in SA and internationally for numerous luxury brands such as Decleor and Carita and the Estee Lauder Group. Her sound knowledge and skill in retail, training and marketing keep her one step ahead in the cosmetics industry. She joined Alchemy in 2015 and works as head of marketing, training and PR.
The Alchemy Team